Goobit is a Nordic financial group that gives everyday investors access to assets beyond the traditional market — starting with the ones that hold their value over time. One product, one thesis: Own what can't be printed.
Traditional savings quietly lose ground to money printing. The assets that last are the ones in genuinely limited supply — the ones no central bank can create more of. Goobit exists to make those assets simple, regulated and accessible, whether you want to trade actively or save automatically.
We focus on assets with real supply limits, not products that can be created at will.
Regulated, Nordic, and built for ordinary investors — from your first Crown (SEK).
Operating since 2011, through every market cycle.
Goobit's flagship product is BTCX — Sweden's established bitcoin exchange, and the reliable way both in and out of digital hard money. It's built on the same hard-money thesis that underpins everything we do.
Sweden's established bitcoin exchange.
Buy, sell and hold bitcoin with one of Sweden's most trusted exchanges. BTCX has served the Nordic market since 2011 through Express, Standard Exchange and OTC Service — the reliable on-ramp and off-ramp to digital hard money.
Go to BTCX →customers across Goobit's products since 2011
pioneering bitcoin in Europe
with the Swedish FSA (Finansinspektionen)
listed as Goobit Group AB (publ)
Figures reflect Goobit Group's cumulative activity across products since inception.
Transaction risk assessment and compliance support for banks and businesses navigating crypto regulation, including the EU's MiCA framework. Built on years of in-house compliance experience.
Get in touch →Goobit Group AB (publ) is broadening from a bitcoin-first business into a diversified alternative-investments group. Explore our financial reports, calendar, share information and regulatory disclosures.
Goobit was among the first companies in Europe to help people buy and sell bitcoin. More than a decade on, Goobit Group is building the Nordic home for alternative investments — giving people simple, regulated access to the assets that endure. This is the next chapter of the same mission.
Our vision is to be Europe's market leader for the open financial revolution.
